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Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

search volume and forecast

Whether you are a seasoned Google Ads user or just wondering what a test might look like, you’re probably concerned with budget; and you should be. Kicking off a campaign without the right guardrails could cost thousands of dollars. Also, if you’re not tracking your results, you’ll never know whether it was worthwhile. Today we’re […]

Online Marketing Comments Off on What is the Right Google Ads Budget?

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woman in meeting

Many agencies including some Boulder SEO companies will set out a 6 – 12 month timeline as the minimum engagement for a new client. While they are correct that SEO is a slow-and-steady method for building your rankings, six months can be a long commitment if you’re unclear what you might get out of the […]

Online Marketing Comments Off on Getting Answers from Your SEO Company

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google merchant center logo

Many content management systems have quick integrations with Google Merchant Center. They can make setup and integration with Google Ads (for example) very quick and easy. However, it’s important that you don’t assume your website and Google Merchant Center have you covered indefinitely. Changes to the website won’t always show up automatically, and some changes […]

Online Marketing Comments Off on Maintaining Google Merchant Center Listings

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