Anyone who works for an online marketing company has been asked this question. Should I put my budget toward PPC or organic rankings? Should I optimize my site for good SEO or focus on AdWords? Most online marketing agencies have evolved past the point of making a black and white argument for one or the […]
Working in the Colorado SEO arena, we encounter plenty of businesses who operate physically in one town, but their customers may predominantly live in a larger town nearby like Boulder or Denver. One of the questions we hear all the time is: Should I be doing local search engine optimization if I’m outside my user […]
It’s common knowledge these days that social media is important for businesses. What is less clear is how businesses should be handling their social media marketing (SMM). To begin with, let’s start by defining our terms. Tweeting from the convention floor or posting candids of your office to Facebook is easy enough for most business […]
