One of the questions clients ask from time to time is: “Should we keep our campaigns up when _____”. The end of that sentence changes, but here are a few examples: “Should we keep our campaigns up when we’re in the off season?” “Should we keep our campaigns up when we’re launching the new website?” […]
The phrasing changes, but a question we in the Colorado SEM business hear all the time is, “Should we add a channel?”. What our advertisers are asking us is: Should we expand our PPC campaigns to Bing? Should we start running Facebook ads? Should we think about a Display campaign? Each decision you and your […]
This week we thought we’d address a question we’ve been asked both directly and indirectly over the years, and that is: If my business is in Colorado, should I hire a Colorado SEM company? It’s a perfectly logical question and we’ll do our best to tease out the pros and cons. In a perfect world, […]
