You can spend days (or weeks) optimizing your site for SEO performance, but today we’re going to discuss how to get started. What is the low hanging fruit, and when can you put that effort on hold to focus elsewhere. We’re going to use SEMRush as our research tool and we’re going to outline the […]
Once your organization is off the ground and your website is getting traffic you’ll start to hear about all the digital marketing options you should pursue: SEO, Google Ads, Facebook Ads, Local Search, Display Ads, Email Marketing…the list goes on and on. Today we’re going to have a quick look at the top three traffic […]
Google Display Ads are a set of advertising options on the Google Display Network that all contain an image as part of the ad. Today we’re discussing when you might want to run Google Display Ads and what you should expect in return. Let’s start with a hypothetical situation: you run an ecommerce store and […]
