If you’ve been in the marketing world for a few years you may have the impression that display advertising requires a big budget and a high threshold for pain. Historically you’re correct, but with better data and better advertising technology the buy-in for display campaigns is coming down. Today we’re going to look at a […]
If you’ve ever been through a long or expensive website build, you may want to wipe your hands of the entire process and forget about it, but most websites should get a refresh every 3 to 5 years. However, a site refresh can go more quickly than building from scratch and if you take website […]
Start at the Beginning When a client is getting ready to work with a new SEO firm—whether it’s their first or their fifth—the two teams need to get coordinated. A good SEO audit starts with a careful documentation of the client’s goals, metrics and history. This information helps the SEO firm perform a successful round […]
