We all want to see results, right? If you’re paying an SEO firm to grow your traffic, you want to see traffic! However, when you’re evaluating keywords and looking for the best keywords for SEO, you should start by asking a few questions. Here are some examples: What do we offer our users? How are […]
Let’s start with the basics of how your physical address intersects with your business goals. If your organization offers products or services to customers in a geographic location, then your physical address is important. It’s hard to say you’re a ‘denver coffee shop’ if your only location is in Wyoming. Users would find that misleading. […]
Whether you’re new to SEM retargeting or an old hand, there is always room to refine the retargeting best practices you build into each campaign. Today we’re going to look at a few steps during the strategy phase to make sure your retargeting campaigns are set up to succeed. Audience Retargeting shouldn’t be a box […]