As part of the creative community in the Boulder / Denver area, we’re constantly bumping into new startups, or a small business taking their presence online. One of the questions we hear often is: Is there an affordable search engine optimization solution for a startup? The answer is yes.
Although we’re probably going to recommend online marketing of some variety to businesses at any stage of their development, it’s especially important for new websites and new businesses to take care of basic site setup SEO. Earlier this year, we had the pleasure of taking care of some site setup SEO for a local business selling modern hairpin table legs. Modern Legs launched in January of 2012, and in early 2013 they decided to hire Eastern Star Marketing to audit and optimize their on-site SEO.
We optimized each area of the site including product content, images and paid special attention to the blog as well. After checking off all 25 of our on-site optimization points for better search engine ranking, we pushed the edits live and started monitoring results. Modern Legs has seen traffic rise 120% month over month, organic keyword ranking is up dramatically, and revenue has increased 80% month over month. They are now pursuing an ongoing SEO strategy as well as pay per click marketing.
The end result for Modern Legs was exponential growth based on an audit and a full site optimization. We’re happy to see the results pay off so well for our clients, and we’re glad to see them building on the results. If you’re curious how site setup SEO can be an effective solution for your business, get in touch and we’d be happy to give you some advice.