We hear the phrase again and again and it goes something like this, ‘social media is revolutionizing the way we _______’, and you can fill in the blank. It’s revolutionizing politics, friendships, shopping, customer service…and yes, the way your business should be run. But what if social media isn’t changing the way your business should […]
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It’s common knowledge these days that social media is important for businesses. What is less clear is how businesses should be handling their social media marketing (SMM). To begin with, let’s start by defining our terms. Tweeting from the convention floor or posting candids of your office to Facebook is easy enough for most business […]
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