Advertisers and search engine marketing firms are impressed by the reach and technology available through Search Retargeting, but we also know it’s the form of search engine marketing most likely to creep users out. Those of us who have been working in the SEM world long enough have come to expect users to refer to […]
Anyone who works for an online marketing company has been asked this question. Should I put my budget toward PPC or organic rankings? Should I optimize my site for good SEO or focus on AdWords? Most online marketing agencies have evolved past the point of making a black and white argument for one or the […]
We’ve been in the Colorado Search Engine Marketing (SEM) game for a long time, and despite Google’s efforts to change the perception, there still seems to be a commonly accepted stance in the business community that many forms of SEM are only good for eCommerce companies. While it is certainly true that it is easier to […]
