Not too long ago, retargeting ads were a nice little add-on for clients who were already investing in other SEM display options and had maxed out their PPC budgets. Now many companies are turning to smarter SEM options first. It Starts Organically If you’ve spent time building your inbound Organic traffic, you’re setting yourself […]
If you’re an agency or a savvy client, you’re probably familiar with the world of SEM retargeting (also called remarketing). Maybe you’re running some campaigns on Google, Facebook or LinkedIn and enjoying the results. Today we’re going to talk about some of the ways Google is allowing advertisers to leverage retargeting in new ways. […]
If you do a little cursory reading about SEO best practices over the past five years, you might get the impression that as Google has closed some organic ranking loopholes, companies with good domain history and some basic SEO built into their site should have no problem ranking well. In fact, they can probably have […]
