If you’re an agency or a savvy client, you’re probably familiar with the world of SEM retargeting (also called remarketing). Maybe you’re running some campaigns on Google, Facebook or LinkedIn and enjoying the results. Today we’re going to talk about some of the ways Google is allowing advertisers to leverage retargeting in new ways. […]
The phrasing changes, but a question we in the Colorado SEM business hear all the time is, “Should we add a channel?”. What our advertisers are asking us is: Should we expand our PPC campaigns to Bing? Should we start running Facebook ads? Should we think about a Display campaign? Each decision you and your […]
To oversimplify a bit, there are two attitudes when it comes to running PPC ads: folks who want to get the most out of effective traffic streams like AdWords and adCenter, and those who ask the question, “PPC ads…does anyone click those things?”. Well, we can tell the doubters that, yes, 1 – 5% of […]
