These days it seems like there is a content management system (CMS) or a custom web development shop for every industry. In just the past year we’ve come across three or four website creation companies who claim to be built specifically for an industry or vertical. Companies in the market for a new site often […]
Although the consensus in the media seems to state that social media is right for everyone, when it comes to hiring a social media agency and paying for social media marketing (SMM), clients aren’t always convinced that social media marketing has intrinsic value. To put it bluntly, social media marketing doesn’t have intrinsic value…an SMM strategy […]
What does it mean to be a cooperative business? Co-ops and cooperative business practices are concepts that have been around for centuries, but with the emergence of Web 2.0, sharing, transparency and collaboration are back en vogue. Like our good friends at Co-op Sounds in California, Eastern Star Marketing is making sure this (perhaps Platonic […]
