Advertisers and search engine marketing firms are impressed by the reach and technology available through Search Retargeting, but we also know it’s the form of search engine marketing most likely to creep users out. Those of us who have been working in the SEM world long enough have come to expect users to refer to […]
For anyone offering local search marketing services there should be a bright line between real local search engine reviews and fake ones…but whenever there is money on the line, someone is going to take a shortcut. Bending the rules online isn’t new, but what’s interesting in this case is: who condoned the cheating is and […]
Anyone who works for an online marketing company has been asked this question. Should I put my budget toward PPC or organic rankings? Should I optimize my site for good SEO or focus on AdWords? Most online marketing agencies have evolved past the point of making a black and white argument for one or the […]
