To oversimplify a bit, there are two attitudes when it comes to running PPC ads: folks who want to get the most out of effective traffic streams like AdWords and adCenter, and those who ask the question, “PPC ads…does anyone click those things?”. Well, we can tell the doubters that, yes, 1 – 5% of […]
As the weeks roll by and patterns emerge from Google’s Hummingbird update, some clients are seeing little or no effect and some are seeing a drop in organic rankings. As both internal online marketing teams and external SEOs know, it’s a good idea to look for as many patterns and correlations as you can before taking […]
We get to solve SEO and PPC problems for a wonderful group of clients and we couldn’t ask for a more a diverse set of projects. Sometimes the challenges for an online business are totally original and require cooperative problem solving but in many cases roadblocks are largely due to shortcuts or assumptions made along […]
