The phrasing changes, but a question we in the Colorado SEM business hear all the time is, “Should we add a channel?”. What our advertisers are asking us is: Should we expand our PPC campaigns to Bing? Should we start running Facebook ads? Should we think about a Display campaign? Each decision you and your […]
This week we thought we’d address a question we’ve been asked both directly and indirectly over the years, and that is: If my business is in Colorado, should I hire a Colorado SEM company? It’s a perfectly logical question and we’ll do our best to tease out the pros and cons. In a perfect world, […]
To oversimplify a bit, there are two attitudes when it comes to running PPC ads: folks who want to get the most out of effective traffic streams like AdWords and adCenter, and those who ask the question, “PPC ads…does anyone click those things?”. Well, we can tell the doubters that, yes, 1 – 5% of […]
