This week we thought we’d address a question we’ve been asked both directly and indirectly over the years, and that is: If my business is in Colorado, should I hire a Colorado SEM company? It’s a perfectly logical question and we’ll do our best to tease out the pros and cons. In a perfect world, […]
To oversimplify a bit, there are two attitudes when it comes to running PPC ads: folks who want to get the most out of effective traffic streams like AdWords and adCenter, and those who ask the question, “PPC ads…does anyone click those things?”. Well, we can tell the doubters that, yes, 1 – 5% of […]
As the weeks roll by and patterns emerge from Google’s Hummingbird update, some clients are seeing little or no effect and some are seeing a drop in organic rankings. As both internal online marketing teams and external SEOs know, it’s a good idea to look for as many patterns and correlations as you can before taking […]