It’s a question we hear all the time…most often from a company that is confused with what their current SEO company is providing in the long run. So here is the question phrased a little differently: is your SEO company bringing you actual value, or just talking about rankings and traffic? Without sounding too negative, […]
One of the questions clients ask from time to time is: “Should we keep our campaigns up when _____”. The end of that sentence changes, but here are a few examples: “Should we keep our campaigns up when we’re in the off season?” “Should we keep our campaigns up when we’re launching the new website?” […]
The phrasing changes, but a question we in the Colorado SEM business hear all the time is, “Should we add a channel?”. What our advertisers are asking us is: Should we expand our PPC campaigns to Bing? Should we start running Facebook ads? Should we think about a Display campaign? Each decision you and your […]
