You’ve probably read somewhere that SEO is ever-changing, complicated and highly technical. The honest answer is yes, there is plenty of complexity and specialized knowledge involved, but all SEO starts with a strong foundation. A ‘Phase I’ SEO strategy is important not because it solves all problems or will double their business over night. Basic […]
It’s not uncommon for site owners, marketing directors and even other online marketing professionals to think website design and SEO are separate tactics in the same toolbox. After all, they’re different job titles and different skill sets, right? Yes and no. While an SEO might not be your start-to-finish website design resource they should certainly […]
Google has been releasing some big changes this year like the new mobile index, and there have been more and more algorithm updates which affect organic rankings. On average, there are 2.5 times as many updates in 2016 as there were in 2015. Before anyone throws their hands in the air and gives up, let’s […]