One of the questions clients ask from time to time is: “Should we keep our campaigns up when _____”. The end of that sentence changes, but here are a few examples: “Should we keep our campaigns up when we’re in the off season?” “Should we keep our campaigns up when we’re launching the new website?” […]
This week we thought we’d address a question we’ve been asked both directly and indirectly over the years, and that is: If my business is in Colorado, should I hire a Colorado SEM company? It’s a perfectly logical question and we’ll do our best to tease out the pros and cons. In a perfect world, […]
To oversimplify a bit, there are two attitudes when it comes to running PPC ads: folks who want to get the most out of effective traffic streams like AdWords and adCenter, and those who ask the question, “PPC ads…does anyone click those things?”. Well, we can tell the doubters that, yes, 1 – 5% of […]
