It’s not uncommon for site owners, marketing directors and even other online marketing professionals to think website design and SEO are separate tactics in the same toolbox. After all, they’re different job titles and different skill sets, right? Yes and no. While an SEO might not be your start-to-finish website design resource they should certainly […]
Google has been releasing some big changes this year like the new mobile index, and there have been more and more algorithm updates which affect organic rankings. On average, there are 2.5 times as many updates in 2016 as there were in 2015. Before anyone throws their hands in the air and gives up, let’s […]
The digital marketing community talks about Google algorithm updates as if everyone understands the importance and as if it they affect everyone. But let’s step back for a moment and put ourselves in the shoes of our clients. Do they care about Penguin 4.0? Only if it affects their bottom line. Here are a few […]
