SEM or SEO? Pay Per Click or Display Ads? In a perfect world businesses wouldn’t have to ask either / or questions about their internet marketing strategy, but companies everywhere are working with tight budgets and have to choose carefully where they are going to spend their online marketing dollars. If you find yourself asking […]
As part of the creative community in the Boulder / Denver area, we’re constantly bumping into new startups, or a small business taking their presence online. One of the questions we hear often is: Is there an affordable search engine optimization solution for a startup? The answer is yes. Although we’re probably going to recommend online marketing […]
What does it mean to be a cooperative business? Co-ops and cooperative business practices are concepts that have been around for centuries, but with the emergence of Web 2.0, sharing, transparency and collaboration are back en vogue. Like our good friends at Co-op Sounds in California, Eastern Star Marketing is making sure this (perhaps Platonic […]
