Many content management systems have quick integrations with Google Merchant Center. They can make setup and integration with Google Ads (for example) very quick and easy. However, it’s important that you don’t assume your website and Google Merchant Center have you covered indefinitely. Changes to the website won’t always show up automatically, and some changes […]
Google has worked for decades to make Google Ads simpler. Have they succeeded? Will Performance Max ads end the Google Ads agency? Today we look ad the current set of Google Ad formats and whether they are helping advertisers do-it-themselves rather than hiring a Google Ads agency. Google Ad Formats Depending on how long you’ve […]
There is an AI revolution going on, and if you’re not scared off by all the hype, you might be thinking, ‘my content creation strategy is…use AI!’ You can certainly choose to use AI, but there more to it than just asking an AI tool to write content. Just like the days before you could […]
