Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

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When website owners face a sudden drop in organic traffic, their first instinct is often to push harder. They add more keywords, build more links, and publish more content. However, the root of the problem might actually be the exact opposite. Search engines like Google prioritizes user experience above all else. If your website feels […]

Online Marketing Comments Off on Is Your Site Overoptimized for SEO?

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Despite the shift in user patterns, email marketing remains one of the most effective ways to reach your audience. For businesses looking to build relationships, drive conversions, and stay top-of-mind email marketing is essential. However, managing an email marketing strategy takes time, skill and consistent effort. The most common mistake organizations make is assigning email […]

Online Marketing Comments Off on Why Your Business Needs Email Marketing (and a Manager)

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AI is cutting edge technology, but it’s also being used to revive scams that have been around as long as touch tone telephones. Today we’re going to discuss Google scams that are popping up and how you’ll know they have nothing to do with your Google Business Profile, Google Ads or any other important property […]

Online Marketing Comments Off on The Rise of Mobile Google Scams

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