Search Made Simple™

AI is cutting edge technology, but it’s also being used to revive scams that have been around as long as touch tone telephones. Today we’re going to discuss Google scams that are popping up and how you’ll know they have nothing to do with your Google Business Profile, Google Ads or any other important property […]

If you’ve been hearing whispers about “AI search optimization” and wondering whether it’s hype or something you need to care about, you’re not alone. With AI-powered search engines like Google’s SGE (Search Generative Experience), Bing’s AI chat, and ChatGPT changing how people find information, it’s natural to question whether your SEO strategy needs an overhaul. […]

If you own a physical store, restaurant, or service business, you might wonder whether search engine optimization (SEO) is worth your time and money. After all, your customers walk through your doors, not click through your website…right? The reality is more nuanced. While brick and mortar businesses operate differently from purely online companies, SEO can […]