Search Made Simple™

Eastern Star Marketing is a full service online marketing shop with a cooperative approach to SEO, SEM and Local Search Engine Optimization.

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Google has worked for decades to make Google Ads simpler. Have they succeeded? Will Performance Max ads end the Google Ads agency? Today we look ad the current set of Google Ad formats and whether they are helping advertisers do-it-themselves rather than hiring a Google Ads agency. Google Ad Formats Depending on how long you’ve […]

Online Marketing Comments Off on Will Performance Max End the Google Ads Agency?

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There is an AI revolution going on, and if you’re not scared off by all the hype, you might be thinking, ‘my content creation strategy is…use AI!’ You can certainly choose to use AI, but there more to it than just asking an AI tool to write content. Just like the days before you could […]

Online Marketing Comments Off on SEO and AI Content Creation

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You can spend days (or weeks) optimizing your site for SEO performance, but today we’re going to discuss how to get started. What is the low hanging fruit, and when can you put that effort on hold to focus elsewhere. We’re going to use SEMRush as our research tool and we’re going to outline the […]

Online Marketing Comments Off on When (and How) to Optimize Your Site for SEO

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